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Pragmatic Play expands partnership with William Hill

Updated:2024-03-20 09:50    Views:167

Supplier Pragmatic Play has announced that it is expanding its partnership with operator William Hill, part of 888 Holdings, to introduce its live casino portfolio in the UK.

This move aims to significantly increase Pragmatic Play's Live gaming audience through William Hill, a long-time host of the supplier's slot content since 2017.

Now, William Hill customers will have access to a range of classic live dealer games like roulette, blackjack and baccarat, as well as game show offerings such as Sweet Bonanza CandyLand, Mega Wheel and the upcoming release, Vegas Ball Bonanza.

Recently, Pragmatic Play signed deals in Switzerland, Sweden, the Netherlands and more. 

Irina Cornides,Table games Pragmatic Play COO, said: “We’re delighted to further expand our existing partnership to launch our complete live casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences and can’t wait to deliver these to William Hill customers.”

Richard Atkinson, Global Head of Live Casino at 888 Holdings, said: “We’ve worked closely with Pragmatic Play together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s Live Casino products as we both continue to grow.” 

Recently, Pragmatic Play strengthened its foothold in the Swiss market by entering a commercial partnership with Gamrfirst, which is operated by Casino Barrière Montreux, a division of the Barrière Group.

Gamrfirst.ch, the online platform associated with this land-based casino provider, now offers access to Pragmatic Play's slots portfolio.

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